CLINICAL TRIAL SUPPORT UNIT

Before taking on this project, the Clinical Trials Support Unit (CTSU) at Canberra hospital had minimal to no brand presence. In conjunction with a small group of university students, we were tasked with developing a unique and recognisable logo for the CTSU unit. The brandmark was required to stand apart from pre-existing government logos as well as reflect directly on the CTSU’s core values, location and their intentions for helping others. The overall goal was to create a distinct brand presence usable for all marketing collateral purposes both internally and externally.