Craft Beer Branding mockups.
The Lakeshore Brewing Company is a fictional brand and line of products. The marketing collateral for this company was developed in order to show what I believe a traditional, Canberra based craft brewery may look like. The brand presence including the logo, tinnie designs and posters rely on the recognisable elements within the design in order to provide familiarity to the consumer base. These elements were intended to lean heavily into the notions of ‘locally owned’ and allow all potential customers to identify where the product has originated from.
The three Lakeshore posters are intended to be placed in and around local pubs. They provide a way for the general public to be notified of upcoming and weekly events as well as building brand recognition through the heavy use of the Lakeshore Brewing Company logo.
Lakeshore Signature Poster
Laskshore Trivia Night Poster
Lakeshore Happy Hour Poster
Lakeshore Can Side Profiles
